Our member communication feature allows you to send messages to your loyalty members via SMS and email. Two types of messages are supported:
Automatic reward notifications
Automatic reward messages are messages that are sent automatically when a member reaches a points level that unlocks a reward.
"You've unlocked a reward! Come in and get 10% off your entire purchase."
Promotional Messages
Send targeted messages to loyalty members about promotions that only apply to them
"It's Members' Monday! 25% discount on all hot drinks – only for our members."
Available channels
SMS
Text message (640 characters max). Chargeable and available in certain markets. Contact us to get started.
HTML emails with ready-made templates.
Get started!
To turn on the notifications:
Go to a reward in your loyalty program (new or existing) in Backstage
Enable the automatic messages option
Choose which channels you want to use: SMS and/or email
Create message body for each selected channel
Save – the messages are sent automatically the next time the reward is unlocked
Want to preview your message?
Simply select Preview when setting up your notifications.
When are the messages sent?
Messages are not sent immediately at the time of purchase, but after a short delay – usually within a few hours or the next day.
How often is the same message sent?
Each member will only receive one message per reward event. Duplicate mailings do not occur.
To turn on the notifications:
Go to a campaign (new or existing) in Backstage.
Select the Loyalty Members audience
You can now choose to add messages
Choose which channels you want to use: SMS and/or email
Create message body for each selected channel
Schedule your messages:
Send messages instantly
Schedule the message for a later date
Send tailored messages to your different customer segments
Tailor your Promotion Communication messages to your differens customer segments to increase engagement and drive more effective campaigns.
When are the messages sent?
Messages are not sent immediately at the time of purchase, but after a short delay – usually within a few hours or the next day.
How often is the same message sent?
Each member will only receive one message per reward event. Duplicate mailings do not occur.
You can set up Customer Segments under your Loyalty settings in Backstage to send messages targeted to a specific group. These are:
New Customers
Goal: Encourage first-time buyers to make a second purchase.
Definition: Customers with exactly 1 purchase, where the first purchase was within the last 30 days (default, configurable).
Top Customers
Goal: Reward your most loyal and valuable customers.
Definition: Customers with at least 2 purchases and who belong to the top 10% by total spend in the last 365 days (defaults, configurable).
Defecting Customers
Goal: Win back inactive customers.
Definition: Customers whose last purchase was more than 90 days ago (default, configurable).